The Cost of Freedom: Our Digital Liberties

Brief

Design a way to expose data's ethical impact, unveiling Dark UX Design, and sparking discussions about Privacy and Technology ethics in modern society.

D_Mirror ‐ A digital mirror

Why D_Mirror

With mood‐driven advertising, brands would be seamlessly integrated into the user's daily routine, reflecting the current mood of users and delivering personalised advertss that resonate with their emotions. D_Mirror would utilise machine learning to analyse user profiles, providing valuable insights into their day‐to‐day preferences. By offering personalised tips and product recommendations, D_Mirror becomes a trusted companion in enhancing users' preferences where brands become essential part of their journey to refined style and self-expression.

D_Mirror would also ensure immediate and real-time engagement by capturing the present mood and responding with relevant content. This dynamic interaction creates a memorable and impactful brand experience. The adverts would be sourced from a central computer habouring the algorithm designed by Qibin with facial tracking features.

Sourcing for TVs

The first task was to source for screens, preferrably TVs or monitors whose outer housings we took apart to retain the LCD screens, their frames and circuit boards.

Attaching the screens to a support

We then attached the screens, by their frames to the back of a rounded board of wood laser cut to match the glass dimensions.

Making the mirror

We then laser cut 3mm 2‐sided acrylic sheet attached to thick glass on the front of the screens using glue and to achieve reflectivity.

D_Vase ‐ A digital vase

Why D_Vase

In an world where plants are part of everyday living spaces, this would be a modern intuitive piece that performs an action using proximity sensors and an Arduino board, in this case playing an advert for a timed duration when someone passes by as Kimberly demonstrates below.

D_Window

This would be similar to the mirror only that in this case it is meant to be an overlay of adverts on a digital overlay of the outside environment. The adverts would likewise be sourced from a central computer habouring the algorithm designed by Qibin with facial tracking features.

Decorative pieces

D_Frame

D_Frame aimed to revolutionalise the art world by seamlessly blending exquisite artworks with subtle subliminal messaging, offers a one‐of‐a‐kind visual experience. Each piece would elegantly display intricate details that go beyond the surface, engaging viewers in a captivating journey of aesthetic discovery and hidden messages.

Why D_Frame

Immerse your audience in a gallery of stunning artworks, each meticulously crafted to not only captivate aesthetically but also convey subliminal messages for a deeper, thought-provoking experience. With subtle communication, harness the power of subliminal messaging within the details of each piece, allowing your brand or message to subtly influence the viewer's perception and create a lasting impression. For a captivating experience, D_Frame transforms traditional art appreciation into an interactive and engaging encounter, where viewers unravel hidden meanings and connect with your brand on a profound level.

D_Lamp cut‐out template

The lamp cut‐out template was designed by Wan in Adobe Illustrator as a source for shadows with brands in the middle of the designed pattern.

Designing Advertisement brands

The next task was to design visual adverts that would be displayed on the products we made inclusive of D_Mirror and D_Window. These were designed in Figma to complement the brands we created.

ShopWise

An online retail company offering a wide range of products, especially those that cater to family needs and budget-conscious shoppers, that could make use targeted of ads.

EightBites

A fast food company that likewise offers home delivery.

OfficePro

A home office equipment and supplies company offering office equipment, supplies, and organisational tools, that could make use targeted of ads.

Omazan

An Amazon rip‐off brand

Hotflix

A Netflix rip‐off brand.

Designing the Website

Ordering for missing pieces

Here are the items we ordered both from online stores and the UAL shop during the D_Mirror making process

DOME animation explorations

Other product considerations

• D_Clock
• D_Toaster
• D_Heater
• D_Washing Machine

D_Clock

D_Clock product exploration © Reagan Bbengo 2023